Reorder reminders: the easiest repeat revenue for delivery and subscription stores
If your customers buy the same thing again and again, a well-timed reminder is the simplest way to grow. Here's how to do it without annoying anyone.
By Algoritmi Solutions · 9 October 2026
Water, coffee, pet food, skincare, cleaning supplies. If your customers run out and buy again, you're sitting on the easiest growth there is: bringing them back at the right moment.
Why timing beats frequency
A generic "we miss you" email every fortnight trains people to ignore you. A reminder that lands just before they run out feels helpful. The trick is to time it to each customer, not to your calendar.
How to time it
- Look at how often each customer has ordered in the past.
- Send the reminder a few days before their usual reorder date.
- Pre-fill their usual order, so it's one tap to buy again.
- Stop reminding once they've ordered, and never send more than one at a time.
Keep it on the right side of the rules
Under Australia's Spam Act, marketing messages need consent, must identify your business and must include an easy way to unsubscribe. A reorder reminder is a marketing message, so treat it like one.
Algoritmi Assist learns each customer's buying rhythm and sends a one-tap reorder link just before they'd run out, with unsubscribe built in. After delivery it can also ask happy customers for a Google review.
